And so it’s begun. Our journey to the big apple has been nothing more than a 24 hour thrill ride. We’ve met with four companies who all share prestigious credentials and in our free time, we’ve hit the pavement to see the sites. It’s only reasonable that I share my five largest realizations with my fellow bloggers and audience.
1) New York City is NOT as terrifying as it is portrayed in the movies
It seems like New York is the most terrifying place to be according to media such as Home Alone and other infamous films. However, it is shockingly easily to navigate. As a Seattle native, I am used to large groups of people around me, but New York is on a much larger scale. There are just over 600,000 people in Seattle. There are over 8 MILLION in NYC. Despite the enormous crowds and loud streets, the city is a relatively safe place. In most areas, it is packed with people. There are cops all around and many are tourists, just like ourselves, trying to figure out where to go.
2) The city is filled with unrecognized talent!
While out and about on the streets of NY, we’ve come across a multitude of singers, performers, dancers, etc. Most of these people are just looking for a buck or two, but most have really blown my mind. As we arrived we heard the sounds of a guitarist playing “New York, New York.” Yesterday we watched a troupe of gymnasts perform unbelievable flips and tucks all on the Central Park concrete. It’s been a blast keeping my eyes peeled for the latest and greatest in entertainment.
3) Ketchum PR: Email is the new letter writing
Ketchum PR has been my personal favorite of the places we’ve visited thus far on the trip. Their employees are young and innovative with lots of energy and tangible passion. We were given the opportunity to meet with a global marketing director, creative director, digital director, and the head of their HR and hiring. The one thing that I took away from the meeting was from Lindsay, the hiring manager, who said that our resume should be creative because we are in the creative field. I’ve always been under the impression that resumes were supposed to be professional and prove your credentials, but now I know that you can do that while showing some of your personality. She also spoke about the post-interview and said it is crucial that everyone sends a thank-you letter to the agency. However, she added that it is easier for them to recieve and email as opposed to an actual note in the mail. What a novel concept. In a company that is constantly setting new trends, it would make sense to send an email, so you are being respectful and not wasting their time.
4) WNET: Ratings are NOT everything
WNET is a public broadcasting station affiliated with PBS. They run a large number of channels through New York and New Jersey. When we met with the head of their research employees, she shocked me with this statement: “Ratings are not everything.” Huh? On TV?! She went on to explain that PBS and it’s affiliates are known to be the “most trustworthy” channels on television because they provide people with genuine programming that focuses on intelligence and not exposure of teen moms or bums from the shore of New Jersey. As someone who hopes to work in broadcasting and believes that television should be educational, I found this refreshing. There are too many mindless shows that waste the day away. It’s nice to have the option to learn something new and use critical thinking while watching a program.
Final Thought: NYC has been a grand-slam. I am hoping to apply to the summer fellowship program that Ketchum PR offers. I can’t wait to meet more companies and explore the city!
Until next time,